Gary Schwebach (DBA, JD, MA) brings a tremendous expertise in marketing and market research to Visante’s pharmaceutical manufacturer and health system clients. His in-depth experience in qualitative research methods, facilitating advisory groups and boards, and knowledge of the business of healthcare helps clients to gain insights and guidance that help achieve their goals.
Prior to joining Visante, Gary provided market information solutions to manufacturers in the healthcare industry for using primary market research and “Big Data” services as the President and Founder of The ISEE Consultancy. Before that, Gary was the President and Founder of G & S Research, providing primary market research and market intelligence services to pharmaceutical, biotech, medical device and diagnostics firms worldwide.
Gary has also been an attorney, account executive, and lecturer in marketing. He was an Intelligence Officer in the U.S. Navy.
Gary holds a Doctor of Business Administration – Marketing from Indiana University and a Doctor of Law from the University of California – Davis. He also holds a Master of Arts in Political Science/Public Administration from Virginia Polytechnic Institute and State University, and a Bachelor of Arts from the University of California – Riverside in Political Science and Chinese Language.
Gary is the director of PMRG, a professional organization for market research in the healthcare industry. He is involved in the Miracle Ride Foundation for Riley Hospital and a member of Michigan State University’s advisory board for the Master of Science in Market Research Program.