Michelle Zeratsky (MPH) is a project manager at Visante, ensuring successful partnerships with hospital and health system clients. Michelle is a proven healthcare marketer with experience managing large projects in commercial strategy and program development.
Before joining Visante, Michelle was a Senior Product Manager with BioMarin Pharmaceutical Inc., where she led marketing for rare-disease treatments. Michelle collaborated across the organization on product launches and lifecycle management, which included internal and external stakeholder partnerships, compelling messaging to multiple audiences, and innovative program development to support diagnosis and patient experience.
Previously, Michelle was an account leader for healthcare marketing agencies, working closely with pharmaceutical clients to launch and manage commercial lines of business. She led hundreds of projects spanning strategy, marketing, sales, and education.
Michelle completed a Master of Public Health degree at University of Wisconsin-Milwaukee. Her coursework and practical experience provided a broad understanding of barriers and behaviors within the healthcare system. Michelle studied journalism and received a Bachelor of Arts degree from University of Wisconsin-Madison.